ecommerce
We develop ecommerce projects between businesses (B2B) or the final customer (B2C) with measurement of results through performance indicators KPI (such as sales, roi, audience ...).
Every e-commerce project is different, but one thing is constant: the website is just the start. We work strategically, considering your company’s position in its category, your competitors, the best ways to integrate your site with retail locations, and what role mobile and social media can play. Then we customize flexible, powerful solutions to help you maximize sales. 
To sell online you need to know the habits of the target, reach them, persuade and satisfy them. This requires a continuity of attention: monitoring, measurement and review.
The fact that an ecommerce site requires constant attention, is not frightening, because the peculiarities of the Internet is its measurability that, if well done, it translates into sales results.
Some of the services we provide.
Analysis of the target and of the apply online.
It is the preparatory phase to the development of electronic commerce, consists of an analysis of the behavior of potential customers. The analysis of the demand is essential because the Web presents measurable dynamics, it means that you can know how many users are looking for a certain property in the specific language / market, this offer allows you to configure more closely to demand market.
Analysis of competitors.
It consists of a benchmarking of competitors in order to place the best possible service concerning quality/money. Some questions to be answered at this stage: how many competitors have my same good / service? At what price and how?
Design.
Logic organization and semantic content, translating into a document of "information architecture" and then in an interface that takes into account both the nature of the information communication of Brand. Very important to realize a "customer experience" of success that leads consumers to return to the site and make visits to "call to action (purchase, registration or participation).
Technology development (make or buy).
Implementation of optimized ecommerce software, to gain visibility on search engines (SEO) and projected to be connected with the management software. Choose whether to develop it entirely or with integrated solutions already on the market (make or buy).
Activities for the success of the project, continuing even after the publication of the website.
Promotion and visibility.
Web marketing project, social marketing and digital-pr to bring qualified traffic to the site.
Monitoring.
It consists in monitoring the habits of website's users, in order to eliminate "indecisions" and promote "call to action" transformating the visits into individual objectives (sales or acquisition of leads and business opportunities).
Review and update.
Corrections of the online project to make it perfect to the demand expressed by users. All the websites of the most successful e-commerce are subject to constant revisions and updates, the important thing is to know how manage these "changes" in respect of placement on search engines, and users.
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